THE DRIVE OF THINGS

I was reminded of a fewsocial tendencies of our cultures when I read from the paragraph on page 18.  “… lucretius quests for the thing itself, but there is no there there—or, at least, no way for us to grasp or know it, for the thing is always already humanized; its object status arises at the very instant something comes into our awareness.”  It sounds to me that the force of things or drive of things come into existence only when we become aware of these things (does a tree make a noise in the forest yadda yadda yadda…).  To me this concept has made it’s way into our film and media entertainment culture.  The video above displays a relationship of two machines displaying human qualities that have been assigned to them, narrated by the song of a very non-human lobster (thank you Disney).  Our desire to give things force, drives and meaning (to humanize them) goes back forever (especially in film).  “Jonny Five is alive!”